Social Media & Content Manager  | Morehouse College

Atlanta, GA |April 2021 - Current

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• Construct social media campaign to coincide with school year and department events.

• Analyze and report social media presence, engagement, and effectiveness on all platforms.

• Design new, engaging content for brand awareness.

• Initiated first effective social media marketing campaign regarding Pride Month.

 

Marketing Manager| Harbor Grace Hospice

Atlanta, GA   |  2018 – April 2021

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• Create and coordinate social media marketing, marketing calendar, email marketing and website content.

• Organize and coordinate conferences, health fairs, company sponsored events, and marketing events.

• Develop and Organize Length of Stay Reports, Average Daily Census, and Marketing Reports for Board.

• Analyze SEO, SEM, and Google Analytics for website and paid advertising.

• Lead a team of seven direct reports on the marketing team.

 

 

Digital Marketing Manager  | Ben & Jerry's

Atlanta, GA   |  2018

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• Managed paid social media campaigns, email campaigns, website traffic, SEO, SEM.

• Developed and evaluated website analytics, social media marketing, print and Out of Home campaigns.

• Organized and coordinated catering, trade shows, company sponsored events, and marketing events.

• Managed two interns, one intern for digital and the other for print and catering marketing..

 

Social Media Specialist | Let Love In Sunglasses

New York, NY |  2016-2017

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• Executed email marketing, digital campaigns, editorial calendars and syndication schedules.

• Implemented SEO for website content, drove SEO enhancements of social media and website content.

• Developed monthly content calendar, created and fixed schedule posts .

• Implemented new approaches to develop brand awareness, such as promotions and competitions.

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Social Media/ PR Analyst Intern| Pipsnacks

New York, NY   |  2015

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• Created and curated engaging content on social media platforms and blog.

• Optimized marketing budget and improved campaign performance.

• Communicated with partners to ensure satisfaction and improved customer engagements.

 

 

Social Media Coordinator Intern | My Vote Matters Now

New York, NY |  January 2015

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• Implemented creative strategies.

• Created and maintained innovative & creative content for social platforms. Analyzed social media trends and impending competition.

• Collaborated cross-functionally with graphic designers and web masters to ensure positive branding initiatives.

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Event Planner & Coordinator Intern |WIT

Atlanta, GA | 2014

 

• Ensured all event updates and information was appropriately communicated and understood amongst all event parties.

• Executed events and local activities for Women On Campus.

• Participated in scheduled conference calls to stay abreast of current events and changes that may occur.

• Conducted event analysis reports and constructed relevant feedback.